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Chinese designer brand embraces cultural roots, redefines Eastern aesthetics
Founding designer Yang Yingying launches her fashion brand TUYUE's new collection during the SS26 Shanghai Fashion Week on Oct 12. [Photo provided to chinadaily.com.cn]

This thinking came to life in the SS26 "Zenith" collection. "On the runway, clothing was no longer defined as an aesthetic carrier, but as a container of consciousness and a materialized manifestation of frequency. Models walked barefoot, shedding their performance identity to be as natural as trees or stones," Yang explained. This was inspired by her experience as a psychological counselor, emphasizing returning to inner awareness over external judgment.

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