Rui Jie, general manager of Xi'an MIXC, Xue He, vice president of OUTPUT, and Cui Wei, art business director of WAVELENGTH and curator of the festival, engaged in in-depth discussions on two core topics: "the symbiotic prosperity of commerce and cities" and "the integrated innovation of art and business."
Cui elaborated on the curatorial philosophy and traced the evolution of public perceptions toward art exhibition spaces and public artworks. Xue used the centerpiece installation "Tree of Life" as a case study to illustrate how customized digital art can be deeply rooted in Xi'an's local culture, exploring the synergy between technology and art in enhancing urban cultural narratives.
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